Progress Lifecycle & CRM: Master the Buildout Complete & Continue Next Lesson Learn More Chapter 1: Quick Intro 1 Lesson General Introduction to the Course Using the Codex Worksheet Chapter 2: Why this Approach 2 Lessons Intro to Chapter 2 (Whys) Principles, Scope, & Mindset Chapter 3: Defining Intelligent KPIs 2 Lessons Intro to Chapter 3 (KPIs) 4 Ingredients for Effective KPI Definitions Chapter 4: Begin Using Your Codex 2 Lessons Intro to Chapter 4 (Codex) Your Turn: Define Codex Key Chapter 5 - 7 : Activation, Engagement, & Monetization Demos 5 Lessons Intro to Chapters 5-7 (Codex Demos) Activation Demo: Airbnb Engagement & Retention Demo: Netflix Monetization Demo: AMC Theaters Your Turn: Codex Exercise Chapter 8: High-Tempo Production & Implementation 4 Lessons Intro to Chapter 8 (Production) You need a great, lean team More Energy vs Less Energy 90 Day Production Timeline Chapter 9: Maximizing Creative Output 3 Lessons Intro to Chapter 9 (Creative) Using Design Systems (Grammarly Example) Supercharging Copy Docs to Empower Versatile Design Systems (WeMod Example) Chapter 10: A/B Testing Do's & Don'ts 4 Lessons Intro to Chapter 10 (A/B Testing) AB Testing Do's & Don'ts My Fav AB Test from Grammarly What Should You Test First? BONUS: The Message Frequency Framework 2 Lessons Intro to Bonus Video (Tolerance/Benefit Framework) Tolerance/Benefit Explainer + Airbnb & Linkedin Demos Lifecycle & CRM: Master the Buildout Complete & Continue Next Lesson Learn More Chapter 2: Why this Approach Principles, Scope, & Mindset