Lifecycle 0 to 1
Master the Buildout
Designing Lifecycle & CRM programs can be overwhelming.
This course will teach you how to simplify the process and stand up entire lifecycle programs quickly & effectively.
Taught by Drew Price
Grammarly, IGN, Yohana, Honeybook, Blinkist, The Home Depot, Apartment Guide, Restream, Speechify
Course Topics
Defining Actionable KPIs, Choosing Lifecycle Lanes, Designing Lifecycle Strategy, AB Testing Do’s & Dont’’s, Copy & Creative Brief Tips, Prioritization Frameworks, Multiple Demos, and more
“Drew is an excellent instructor, and I'm so thankful for him sharing his insights, expertise, and frameworks! As someone looking to audit and revamp a lifecycle program, this course gave me a much-needed grounding in fundamentals and provided inspiration for many projects.”
Mary
Sr. CRM Manager, Skillshare
“Drew's class provided a great framework to build a lifecycle program for any company.”
Travis
Ex. Director, Growth Marketing, LA Times
“Great for getting some practical tips on planning and implementing a new lifecycle program quickly.”
Sarah
Head of Customer Marketing, Hotjar
“A super-focused course and a real privilege to learn from someone with so much experience in lifecycle marketing. The best bit is you can take what you've learned and put it into practice right away. I'd recommend this to anyone working in CRM and the lifecycle marketing space.”
Holly
CRM & Email Consultant
“Drew was an awesome instructor, and I loved his course! He guided us through goals and KPIs across all phases of the lifecycle, as well as actionable ideas that we can implement quickly.”
Irene
Lifecycle Marketing Manager, Quanata
AB Testing Do's & Dont's
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Defining KPIs
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Demos of Activation, Engagement, Retention, & Monetization Strategy
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A Fully Customizable Framework
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High-Tempo Production Tips
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Ranking Must-Haves vs. Essential Ideas
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AB Testing Do's & Dont's • Defining KPIs • Demos of Activation, Engagement, Retention, & Monetization Strategy • A Fully Customizable Framework • High-Tempo Production Tips • Ranking Must-Haves vs. Essential Ideas •
Topics:
Two Ways to Take this Course
Live Cohort Learning $699
Currently on a waitlist
The course takes place over four live sessions across two weeks. More than 35 students have already taken this course, and it currently has a 4.6/5 star rating.
Self-Led Learning $475
I’ve converted my Maven Course to a recorded, self-led version, like a Masterclass. Packed with all the same frameworks, lectures, and demos—take it at your own pace—just no live Q&A.
Justin Setzer, Co-Founder & CEO at Demand Curve
“Drew is the most knowledgeable Lifecycle Marketer I’ve ever met. I witnessed his impact at Grammarly and he is our go-to expert at Demand Curve for anything lifecycle marketing related.”
✺ FAQs ✺
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The Maven/Live cohort will span 4 sessions and 4.5 hrs total, including Q&A.
The self-recorded version will take ~3 hours to consume all of the recorded materials. And the amount of time you personally invest in the optional exercises will be up to you.
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1) Become a Master at Zooming Out and Designing Multiple Lifecycle Lanes (and Channels) at Once
You'll learn a practical & proven approach that Drew uses for his own clients to plot out programs and automations for activation, retention, engagement, monetization, winback and any other lanes you desire, without skipping a beat.
2) Get Better at Prioritization and Estimating Impact
It's one thing to come up with a bunch of ideas. It's another thing altogether to scrutinize those ideas based on projected level of impact. I'll help you avoid making poor investments and ensure the cream rises to the top.
3) Stress Test How Quickly Your Team Can Create & Implement a Large Scope of Work
In an ideal world, you have a lead DRI for strategy, copy, design, and implementation. In reality, there could be as few as two-three of you wearing multiple hats. Either way, this course will create a new muscle and help you see what you're truly made of.
4) Improve Results & Learnings w/Only 10% More Effort on the Creative & Automation Side
There are a few practical, low-effort tips we'll go over that bake in AB testing from the get-go. This approach will increase learnings and help you combine foundation building with optimization in one track of work.
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The Live (Maven) version of this course does come with a certificate of completion.
The self-led curse does not, but I will look into it in the future if it is important to my students.
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This course is great for Lifecycle Marketing Managers, Sr. Managers, Leads, and freelancers. As well as adjacent roles.
It’s less about the title and more about your scope. If you are in charge of one or more programs and/or channels and want to learn some practical approaches that you can rinse and repeat for your current role and upcoming gigs, then this course is for you.
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The only tangible difference between the two versions of the course is that the Live/Maven cohort version will include a lot of serendipitous and built-in Q&A and more student demos.
But all of the topics, frameworks, and teacher-led demos will be the same.
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Yes! You will immediately receive a receipt/invoice after purchasing either version of the course.
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Yes!
You will receive your very own lifecycle codex (Drew’s framework for designing Lifecycle Marketing programs). It is a custom Google Sheet and is yours to use forever onward.
Maven course students will also get a recording of each session.
Self-Led students will be able to re-access the course recordings as many times as they want.
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LIVE/MAVEN COURSE:
This course is backed by Maven’s guarantee. “You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.”
SELF-LED COURSE:
I’m essentially matching the Maven guarantee. If you consume less than 30% of the course materials and decide that this course is not for you, you ca request a full refund w/in 14 days from when you receive access to the course.